This article aims to provide insight into how babymoon tourism can contribute to well-being by using a multimethod approach, combining autoethnography and netnography. The findings show that mothers-to-be experience well-being derived from co-creation and meaning. Participation in activities and everyday-like events at the destination can lead to happiness and improved quality of life. Self-development, ...

The teaching-learning relationship has been subject to discussion within higher education (HE), as has the traditional lecture. Teaching and lectures cannot be understood without including students as part of the setting, particularly so within a cross-cultural classroom where various hermeneutics are involved. International students have different ways of understanding and interpreting data, and ...

If destination marketing organisations (DMOs) are to contribute to the United Nations Sustainable Development Goals, they have a moral responsibility to encourage the development of more sustainable tourism, to promote this to consumers and engage them to behave more sustainably. However, we know little about how these DMOs frame the sustainability discourses of their destinations or how they urge ...

Verdifulle opplevelser står sentralt i turismenæringen og har betydning både for bedrift og kunde. Denne artikkelen tar for seg hvordan verdi kan forstås fra både kunde- og bedriftsperspektiv. Studien sammenholder finansiell verdi og kundeverdi gjennom kvalitativ analyse av regnskaper og kundeomtaler for to reiselivsbedrifter med fokus på opplevelser. Analysen av kunders opplevde verdi, synliggjør ...